News sport : Super Bowl sets viewership record




After all the scandals, after deflate-gate and concussion crises and videotapes and suspensions, know this: the NFL is unstoppable. The Super Bowl delivered its highest ratings ever, according to initial overnight numbers from NBC.


The Patriots-Seahawks showdown enjoyed a 49.7 rating. In other words, 49.7 percent of the homes that had televisions on had them tuned to the Super Bowl. That's an astounding number, ten times the size of even the most popular TV shows, and it's exactly why advertisers are willing to fork out $4.5 million for 30 seconds' worth of ad time.


Final viewership numbers won't be in until later Monday. It's worth noting that last year's Super Bowl, with a 47.6 overnight rating -- the fifth highest all-time -- had a total viewership of 112.2 million viewers, the most of any broadcast ever. It's likely Super Bowl XLIX will come very close to that number.


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Downs, SuperSport top spenders in PSL

During the last four transfer periods, Mamelodi Sundowns and SuperSport United stood out as the biggest spenders.


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Johannesburg - During the last four transfer-window periods, Mamelodi Sundowns and SuperSport United stood out as the biggest spenders on acquiring new players, having signed a total of 47 players between them.


The spending spree in Pretoria had seen Sundowns sign 26 players over 18 months, while United roped in 21 during the same period.


Matsatsantsa's splurge began at the start of last season when Cavin Johnson was appointed to replace long serving coach Gavin Hunt.


An entirely new team was constructed with the shrewd pre-season signings of Thuso Phala, Dino Ndlovu, Thato Mokeke, David Mathebula and Bennett Chenene before they were snapped-up by other clubs.


With a new-look team playing an attacking brand of football, United finished a disappointing fifth place last season.


At the beginning of this season, they further bolstered their squad with Clayton Daniels, Michael Morton and Dove Wome among others.


During the recent January transfer widow, United made an audacious swoop for Kingston Nkhatha from powerhouse Kaizer Chiefs. United snatched the Zimbabwean striker on a pre-season contract but would go on to successfully negotiate with Amakhosi for an immediate transfer.


The club also brought back winger Daine Klate for his second stint after spending four years at Orlando Pirates. In addition they signed Ayabulela Magqwaka from Ajax Cape Town, Mothusi Gopane from Polokwane City and Luvolwethu Mpeta from Platinum Stars.


Coach Gordon Igesund also looked to the overseas market to sign New Zealand international striker Jeremy Brockie from Wellington Phoenix.


The perennial big spenders, Sundowns, meanwhile, had been fairly quiet during the transfer window which closed on Friday.


However, since coach Pitso Mosimane's first full season in charge, he had already bought the equivalent of two full-strength starting line-ups.


With the exception of club stalwarts Surprise Moriri, Esrom Nyandoro, Teko Modise, Elias Pelembe and Anthony Laffor, the rest of the team was relatively new.


Mosimane, at the start of last season, splashed his cash on Bongani Zungu, Kennedy Mweene, Khama Billiat, Katlego Mashego, Thabo Nthethe and Cuthbert Malajila to name a few, and Sundowns went on to clinch the Premiership title after a seven-year drought.


However, some players had short-lived stints at the two clubs and were either released or loaned out.


The Brazilians offloaded; Bryce Moon, Punch Masenamela, Bongi Ntuli, Luyolo Nomandela and Rashid Sumaila in the recent window, while Matsatsantsa shipped out Ndlovu, Chenene, Lerato Manzini, and Andile Fikizolo.


Both teams have also swapped players with Mame Niang moving from United to Sundowns, and Wome from Sundowns to SuperSport.


Sundowns signings over the last two seasons: Rheece Evans, Mame Niang, Mario Booysen, Ejike Uzoenyi, Kudakwashe Mahachi, Lindokuhle Mbatha, Asavela Mbekile, Kennedy Mweene, Cuthbert Malajila, Bryce Moon, Bongani Zungu, Raymond Monama, Tiyani Mabunda, Rodney Ramagalela, Glenn Verbauwhede, Rashid Sumaila, Khama Billiat, Emmanuel Mathias, Mukuka Mulenga, Katlego Mashego, Thabo Nthethe, Mzikayise Mashaba, Bongani Ntuli, Keagan Dolly, Mogakolodi Ngele, Luyolo Nomandela.


SuperSport United signings over the last two seasons: Mothusi Gopane, Luvolwethu Mpeta, Kingston Nkhatha, Daine Klate, Jeremy Brockie, Ayabulela Magqwaka, Ryan Chapman, Thuso Phala, Clayton Daniels, David Mathebula, Bennett Chenene, Sibusiso Khumalo, Enocent Mkhabela, Michael Morton, Thato Mokeke, Lebogang Manyama, Dino Ndlovu, Tamsanqa Teyise, Lerato Manzini, Dove Wome, Andile Fikizolo.


Sapa






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News sport : Utah hires John Pease as defensive coordinator

More than a month after Kalani Sitake left Utah for Oregon State, the Utes finally have a new defensive coordinator.


Among a handful of other changes to his staff, head coach Kyle Whittingham announced Monday morning that John Pease has agreed to come out of retirement to run the Utes' defense.



Pease is a Utah alum who last coached from 2009-2010, when he came out of his first retirement to coach the Utes’ defensive line for two seasons. Before joining Utah’s staff, Pease was a defensive assistant in the NFL from 1986-2005, including a two-year stint as defensive coordinator of the Jacksonville Jaguars from 2001-02 after being Jacksonville’s d-line coach from 1995-2000.


He also served as defensive line coach with the New Orleans Saints from 1986-1994 and 2004-05.


Before his time in the NFL, Pease was an assistant at Washington, Utah and Long Beach State. He also coached Utah’s linebackers in 1977.


Additionally, Whittingham announced that Dennis Erickson was promoted from running backs coach to assistant head coach, though he will keep his running backs coach duties. Erickson, the former head coach at Miami, Oregon State and Arizona State, among others, is entering his third season as a Utah assistant.


Elsewhere, Whittingham promoted quarterbacks coach Aaron Roderick and offensive line coach Jim Harding to co-offensive coordinators and gave safeties coach Morgan Scalley added duties as special teams’ coordinator.


Finally, the Utes hired Weber State’s Justin Ena to coach linebackers. Ena was Weber State’s defensive coordinator and linebackers coach last season after spending six seasons at Southern Utah, including four as defensive coordinator.


Whittingham still needs to round out his staff by hiring a tight ends coach.


The Utes went 9-4 in 2014.


For more Utah news, visit Utezone.com.


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News sport : Ohio State's Ezekiel Elliott gets College Football Playoff trophy tattoo (Photos)

Ohio State running back Ezekiel Elliott was crucial to the Buckeyes’ national championship run. The sophomore ran for more than 200 yards in OSU’s final three games, including a career-high 246 yards and four touchdowns in the College Football Playoff title game win over Oregon.


To commemorate the team’s title and his own MVP performance, Elliott decided to get some ink.




The design includes Ohio State’s block O logo, the Gateway Arch from Elliott’s hometown of St. Louis, Elliott’s No. 15 and the College Football Playoff championship trophy.


Elliott ran for 1,878 yards and 18 touchdowns on the season.


For more Ohio State news, visit BuckeyeGrove.com.


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Ugly, violent scenes at Afcon

A dubious refereeing decision, followed by a violent reaction from aggrieved Tunisian players, put a damper on Afcon.


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African football sits at yet another crossroad in its search for credibility after farcical and violent scenes in Saturday’s quarter-finals at its showpiece event. A dubious refereeing decision, followed by a violent reaction from aggrieved Tunisian players, put a damper on an African Nations Cup tournament that has been hastily put together in a matter of over just two months.


Equatorial Guinea stepped in just 64 days before kick off as emergency hosts to rescue the tournament and their national team, ranked 118th in the world, have since emerged as unlikely semi-finalists after two successive upset wins.


But soft penalties in both their victory over neighbours Gabon in the group phase and Saturday’s quarter-final triumph over Tunisia take the gloss off two upset results.


On Saturday, Tunisia silenced the 35 000 fanatic home fans in the 70th minute when Ahmed Akaichi flicked in at the near post after a perfect first-time cross by Hamza Mathlouthi for a 1-0 lead.


Mathlouthi was the Tunisian to give away the penalty at the death, though, when referee Seechurn Rajindraparsad decided he tripped Bolado. It sent the match into extra time, even though it appeared to be the wrong decision.


The angered Tunisians surrounded the referee, and on the sidelines both teams’ coaches approached each other and shouted angrily. Players also had to be pushed apart by officials as they jostled.


Bottles were thrown in the direction of both teams’ dugouts, as the crowd roared and stamped its feet on the metal floors of Bata Stadium, and it took minutes for calm to be restored.


Riot police with helmets and shields moved over to the trouble.


Although Javier Balboa then scored a stunning free-kick winner to put the small African country through to the last four, joyous home celebrations were overshadowed by fighting between the two teams and then an attempt to attack the referee.


Several Tunisian players chased him down the tunnel, attempting to kick and punch him as Rajindraparsad was escorted off the field by a phalanx of riot-clad policemen.


The referee’s report will now prove crucial if there is to be any serious sanction, but there was enough television evidence of the violent attacks on Saturday for the Confederation of African Football (CAF) to come down hard on players.


Attacks on referees are all too commonplace in African football, but few culprits are ever handed the kind of stiff bans that would serve as a deterrent to others.


Much of it is because of CAF’s failure to properly prosecute such attacks, insisting on relying on the referee’s report when often times the officials are unaware of who attacked them.


The niggling nature of Saturday’s game, which included a spitting incident, takes away the gloss off near-heroic efforts by CAF and the hosts to offer an international standard of playing facilities in a country of sparse resources.


Oil-rich Equatorial Guinea, where ostentatious displays of wealth sit uncomfortably alongside poverty, stepped in rescue the Nations Cup after Morocco were stripped of the right to host it because they sought a postponement for fears over the Ebola virus.


Scepticism over Equatorial Guinea was heightened by coaches’ complaints over hotels and transport in the opening days of the tournament, but then tempered by the realisation of a genuine desire on the part of the hosts to offer the best possibility facilities.


All those efforts, however, are now overshadowed by Saturday’s controversy.


Reuters






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Pirates welcome new signings

Orlando Pirates coach Eric Tinkler was all smiles welcoming two of his new players at the team's training session.


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Johannesburg - Orlando Pirates coach Eric Tinkler was all smiles welcoming two of his new players at the team's training session in Johannesburg on Monday.


Defender Tshepo Gumede and goalkeeper Siyabonga Mpontshane, both former Platinum Stars players, joined the Buccaneers after the January transfer period ended on Friday.


“This is great news and thanks to our chairman Irvin Khoza and his management for pulling off such a deal,” Tinkler said.


“The two players possess real qualities which will go a long way in making this team a force to be reckoned with. I am happy to have them both on board and we are looking forward to their contributions.”


The talented Gumede was highly sought after and is one of the most gifted defenders in the PSL. His ability to read the game, his composure and rare instinct of being at the right place and the right time, made him Bucs biggest catch since Siyabonga Sangweni's move from Golden Arrows four years ago.


“Gumede is a class player. When Stars beat us in two knockout finals last season, it was his presence and ability to close down our strikers that cost us dearly.


“I have no doubt that he will fit in quickly with our defence.”


Having made it clear that he wished to replace the late Senzo Meyiwa as Pirates' number one goalkeeper, Mpontshane would face stiff opposition from Brighton Mhlongo.


“I am ready for the challenge and it a dream come true to finally play for a big club like Pirates,” Mpontshane said.


“I know what is expected of me and I am prepared to fight for my place. I am a friend of Mhlongo so joining them makes it easier for me. Pirates are a big team and that means I must be prepared to face criticism if I want to grow both as a person and a player.”


With less than a week to go before the Premiership resumes, Tinkler said it was all systems go despite the departure of wingers Daine Klate and Tlou Segolela, who left for SuperSport United and Platinum Stars respectively.


“We will miss them especially Klate but life goes on. I've had close to five weeks working with these players and what I have seen here is a team ready to finish as runner-up unless Chiefs slip along the way,” Tinkler said.


“We also have the Confederations Cup and Nedbank Cup to play for so, I am excited about the preparations.”


Sapa






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Fifa opens case against Sakho, Hammers

Diafra Sakho and West Ham FC face possible punishment for a potential violation of regulations relating to the striker's availability for Afcon.


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Zurich - Senegal international Diafra Sakho and his English club, West Ham, face possible punishment from Fifa for a potential violation of regulations relating to the striker's availability for the African Cup of Nations.


Sakho withdrew from Senegal's squad before the tournament began on Jan. 17, citing a back injury, but played for West Ham in its FA Cup fourth-round match against Bristol City on Jan. 25. He came off the bench to score the winner in a 1-0 victory.


World football's governing body announced Monday it has opened a disciplinary case.


Senegal finished third in Group C at the African Cup and failed to advance to the quarterfinals. The final is on Sunday.


West Ham manager Sam Allardyce said last week that the club has “stuck to every rule and regulation in the book.”


“We have not breached any rules or regulations whatsoever,” Allardyce said. “I am extremely disappointed in Senegal's reaction.”


Sakho was not part of West Ham's squad for Saturday's 2-0 loss at Liverpool, with Allardyce saying: “It is not conducive for us to be putting him on the field until (the issue with Senegal) is resolved, sadly.”


Senegal was told Sakho could not fly to be assessed by his national team because of his injury.


Fifa regulations state that clubs must release players to their countries if they are called up and that “any agreement between a player and a club to the contrary is prohibited.”


Regarding injured players, Fifa says a player “shall, if the association so requires, agree to undergo a medical examination by a doctor of that association's choice.”


Sakho could be given a domestic suspension and West Ham could receive a fine from Fifa.


Sapa-AP






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Kane signs 5½ year Spurs deal

Harry Kane has signed a new 5 1/2-year contract with Tottenham, keeping him at the north London club until 2020.


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London - Harry Kane has signed a new 5 1/2-year contract with Tottenham, keeping one of England's top young strikers at the north London club until 2020.


Spurs announced the deal Monday.


The 21-year-old Kane has scored 20 goals in all competitions in his breakthrough season at Tottenham and has eight goals in 10 games for England's under-21 side.


Sapa-AP






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Fifa confirms presidential contenders

Three men remain in contention to challenge Sepp Blatter for the Fifa presidency.


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Geneva - Three men remain in contention to challenge Sepp Blatter for the Fifa presidency.


Fifa's election oversight panel confirmed Monday that Blatter and three rivals - Prince Ali bin al-Hussein of Jordan, Michael van Praag of the Netherlands and former Portugal great Luis Figo - are now being vetted to become formal candidates after the close of nominations.


A potential fifth contender, former Fifa official Jerome Champagne, failed to secure the required five nominations. He said only three of Fifa's 209 member federations nominated him by last Thursday's deadline.


The four contenders will now undergo integrity checks by Fifa's ethics committee, and have their nomination papers scrutinised by the oversight panel.


The election panel expects to “formally admit and declare the candidates who are eligible for the office of Fifa President” in about two weeks.


The election will be held May 29 at Fifa's congress in Zurich.


Blatter, who will turn 79 before election day, is seeking a fifth term in office to extend his 17-year reign.


The veteran Swiss official, who has worked for Fifa since 1975, is strongly favoured to win. UEFA, which has 53 voting members, is the only one among six continental bodies actively opposing Blatter.


The campaign kicks off largely as Blatter vs. European interests.


Prince Ali and Figo have been encouraged to run by UEFA and its president, Michel Platini, while Van Praag is a member of UEFA's executive committee.


Champagne criticised Platini, who decided last August not to run against former mentor Blatter.


“The script of the next few weeks and months calls for proxy candidates to wage the battles that others did not have the courage to fight,” said Champagne, whose departure as Fifa international relations director in 2010 was forced in part by Platini.


Of the four contenders, only Van Praag has so far set out specific ideas.


The 67-year-old Dutch federation president has called for expanding the 32-team World Cup to include more non-European teams, and has promised to serve just a single four-year term to modernise Fifa.


Van Praag has asked Blatter to step aside and has offered him an advisory role, including running a charitable foundation to give less privileged children opportunities in football.


Prince Ali, the Fifa vice president for Asia, is uncertain of widespread support in his home region. The Asian Football Confederation has long stated its support for Blatter.


The prince is scheduled to host a campaign launch in London this week.


Sapa-AP






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We did not fail at Afcon, says Mashaba

Amid a hail of criticism on aspects such as selection and perceived arrogance, Shakes Mashaba says Bafana are on track.


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Cape Town - Disappointed, but far from discouraged. This was the confident opinion from Bafana Bafana coach Shakes Mashaba on his team’s arrival in Joburg at the weekend, after they had crashed out of the 2015 Africa Cup of Nations (Afcon) in Equatorial Guinea.


The SA national football side finished last in Group C, after a 3-1 defeat to Algeria, a 1-1 draw with Senegal and a 2-1 loss to Ghana. Amid a maelstrom of criticism, on aspects such as selection, perceived arrogance and defensive frailties, Mashaba remains adamant that Bafana are on track.


“The aim has always been qualification for World Cup 2018,” said the Bafana coach. “When I took over, the first objective was to build a new team. That, I think, has been achieved.


“Then, we wanted to qualify for the 2015 Afcon, which we did, knocking out African champions Nigeria in the process.


“In keeping with Safa’s (SA Football Association) Vision 2022 project, the idea was also to bring through a number of young players. That, too, has been done. And the experience of having played at Afcon will be of great help. They will grow, and the team will become even better. By 2018, when the World Cup comes around, I believe we will have a formidable squad.”


Mashaba, in fact, does not view Bafana’s Afcon campaign as a failure. He is certain that both he, as the coach, and the players will be able to learn from the tournament.


“I don’t believe the team failed, this was all part of a learning curve,” he said. “We will learn from the disappointment. The setback will make us stronger. We have to take the positives and work on that. We also have to look at the negatives. I believe we must not forget the past... because we can learn from it. Wherever we went wrong at Afcon, we must make sure we don’t repeat those mistakes. There are areas we need to work on.


“Afcon was vital in exposing players to the tournament. And now that the SA under-20s have won an event in Russia, that will make the pool of players even stronger. All of this emphasises that we are on the right track.”


As for selection, Mashaba says everybody will always have their own favourite players.


“Everyone has his own team he wants to pick,” he said. “But we looked at what we wanted, and chose the players we thought best. We had a great mix and it is working for us. So we have no regret in player selection at all.”


And the coach insisted that, despite bowing out of Afcon, he was nevertheless satisfied.


“I thought we competed well,” said Mashaba. “If we had taken our scoring chances, we would still be in Equatorial Guinea.


“If you listen to many people at the tournament, they raved about this young Bafana squad. They established themselves and I will not be surprised if there are few overseas offers for some players.”


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Champagne out of Fifa presidential race

Fifa presidential candidate Jerome Champagne is out of the race after failing to win sufficient backing for his candidacy.


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Berne - Fifa presidential candidate Jerome Champagne is out of the race after failing to win sufficient backing for his candidacy, saying that national associations feared “reprisals” if they supported him.


Champagne said in a statement that he had won the backing of only three national associations for his bid to unseat Sepp Blatter, rather than the minimum of five stipulated in the rules.


“I regret to have to announce that I have not presented the five sponsorship letters needed to be registered as a candidate in the election of 29 May,” the Frenchman said in a statement.


Blatter, in charge since 1998, is favourite to be re-elected for a fifth mandate in the election on May 29 despite widespread criticism of Fifa under his leadership.


Prince Ali Bin Al-Hussein of Jordan, former Portugal forward Luis Figo and Dutch FA president Michael van Praag have also said they are standing for election.


“The institutions have mobilised to eliminate the only independent candidate,” said Champagne.


“The latest events orchestrated in secret with barely veiled intentions by one of them, distributing letters of support between candidates, made me lose sponsorships especially in Europe.”


Champagne, a former Fifa official, said there were “numerous” reasons why the federations had not supported him.


“Because they feared reprisals from their confederations having issued “recommendations”. Because their federations were candidates to host continental competitions.


“Because they relied too heavily on the financial support. Because they were committed to defend a united continental front.


“Because some of the presidents were themselves engaged in an election or simply preferred another candidate.


“I also note that I would have been a candidate with the old version of the rules, and that I cannot be one with the new modifications adopted in 2013 on a UEFA proposal,” he added.


“Despite the disappointment, I do not feel any bitterness because I know how the pyramidal structure of football works.”


Reuters






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News sport : Chris Matthews and Jermaine Kearse have immortality snatched from them

GLENDALE, Ariz. If the Seattle Seahawks just handed the ball off to Marshawn Lynch at the 1-yard line, Chris Matthews might have been the honoree at a Super Bowl MVP parade at Disney World on Monday.


With just 1 more yard Jermaine Kearse's catch, which still doesn't make any physical sense no matter how many times you see the replay, would go right along with David Tyree and Lynn Swann and all the other all-time great Super Bowl catches. Kearse's catch might have even topped that list.


And then Malcolm Butler intercepted Russell Wilson, and Kearse and Matthews had no reason to even smile after the game. The feelings about their great moments were bittersweet. Or maybe just bitter.


It took the crowd a moment to realize Kearse had even made his unbelievable catch. The ball hit his leg before landing in his hands as he was on the ground at the 5-yard line with 1:06 to go. It went for 33 yards, and for a few moments it looked like it would set up a Super Bowl-winning score. A reporter told Kearse after the game that he made an amazing catch.


"Appreciate it," Kearse said with no emotion, just being polite.


Who cared about it anymore? Not with the Patriots celebrating out on the University of Phoenix Stadium field with the Lombardi Trophy.


"The ultimate goal is to win the game," Kearse said. "Right now, that catch doesn't mean anything to me."


Kearse and Matthews will be remembered, but in the context of their roles in perhaps the greatest Super Bowl ever, not for being immortalized as the heroes of a second straight Super Bowl win.


Matthews probably would not have won the Super Bowl MVP even if the Seahawks scored at the end, because Lynch had a great game and Wilson led a fantastic drive at the end before the interception. But that Matthews would even have been in the discussion is absolutely amazing.


Matthews, who didn't have an NFL catch before Super Bowl XLIX, made three huge ones against the Patriots including a touchdown at the end of the first half.


That touchdown was the first Matthews had scored since 2013 when he was a member of the Winnipeg Blue Bombers. That season in the Canadian Football League he scored only once and caught just 14 passes. He spent part of that year working a few odd jobs, including at Foot Locker and as a security guard. This came after a 2012 season in which Matthews had 81 catches for 1,192 yards and looked like a future star in the CFL.


He was dumped by the Cleveland Browns in 2011. The Seahawks called him up for a workout a year ago, he was cut in training camp, added to the practice squad (and waived twice and re-signed) and then called up to the 53-man roster in December. He played in three regular-season games and it looked like his most famous NFL moment would be recovering an onside kick that led to the Seahawks' NFC championship game win. Then came the Super Bowl.


Matthews had four catches for 109 yards, including 44- and 45-yard gains. There's no comparison for what he did, a receiver with three regular-season NFL games and no career catches dominating in a Super Bowl. He said he didn't have any indication during the week he would be such a big part of the Seahawks' offensive plan. It was an unbelievable story that just didn't have the perfect ending.


"I'm not a selfish player," Matthews said. "I didn't care if I didn't get one pass, one yard, one tackle. It wouldn't have mattered to me as long as we won the game. I would have been happy with a win and no stats."


Matthews left the postseason interview room carrying his backpack and a football, a souvenir from his Super Bowl touchdown. At some point it'll sink in what he accomplished with the entire sporting world watching. But he wasn't to that point yet. And the memory of the game will always include the heartbreaking finish.


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News sport : The five best Super Bowl XLIX memes

Super Bowl Sunday is one of the busiest social media days of the year and it pretty much brings everyone out of the woodwork. It's not an exaggeration to say that everyone you follow is tweeting on the game, from award-winning astrophysicists to old pop stars who once helmed the halftime show.


Most of the jokes and comments are forgettable, instantly lost to the stream of observations that rages as fast as an angry river. But a precious few are memorable and are shared by the masses.


Here are five that stood out to us:


1. Deflate-gate Lombardi Trophy: This one made the rounds as soon as the New England Patriots won the AFC title game and headed toward Arizona. But it received new momentum once the Patriots sealed their 28-24 win over the Seattle Seahawks and were handed their fourth (fully inflated) Lombardi Trophy in 14 seasons.



2. Stupid autocorrect! Pete Carroll's crazy decision to throw the ball instead of letting Marshawn Lynch plow three feet to a second straight title got a lot of attention mostly because there was no plausible reason for doing so. Seriously, this explanation made as much sense as any.



3. That poor Nationwide kid: He may have died in a preventable household accident, but even this little fella knew that Russell Wilson's interception was completely preventable as well. #makesafehappen



(Twitter)

4. Richard Sherman's four fingers: The Seahawks cornerback mugged for cameras after his team took a 10-point lead, holding up two fingers than four for either Darrelle Revis' jersey number (24) or the number of points the Seahawks had scored. That sequence, however, backfired when the Patriots staged their comeback.




5. Katy Perry channels The More You Know: Because you can't mimic NBC's old PSA without half of the nation's 30-year-olds taking notice with a pair of GIFs.






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News sport : Russell Wilson throws game-ending interception in Super Bowl


GLENDALE, Ariz. Russell Wilson had never dealt with true on-the-field adversity in his NFL career before Super Bowl XLIX.


He had his slumps and tough losses, sure, but he has had one of the great starts to an NFL career. In his only playoff loss, which came his rookie year at Atlanta, he was unbelievable in a second-half comeback. He won a Super Bowl in year two.


He was on his way to a second Super Bowl in a row when New England Patriots cornerback Malcolm Butler beat Seahawks receiver Ricardo Lockette on a slant route, picked off Wilson and finished Super Bowl XLIX. It will be one of the most famous plays in Super Bowl history, and on the highlights it will always be Wilson making the pass.


"I put the blame on me," Wilson said. "i'm the one who threw it."


The immediate aftermath will focus on the play call. To recap, the Seahawks had the ball at the New England 1-yard line with a timeout and the clock ticking down under 30 seconds to go. Marshawn Lynch is one of the best goal-line backs in recent NFL history. But Seattle, which coach Pete Carroll said had a bad matchup with its three-receiver set against the Patriots' goal-line defense, wanted to throw once on second down and then try to run on third and fourth down. Carroll explained all of this in detail. He said the plan was well thought out. It's still strange why they didn't just give it to Lynch.


"There's 20 things going through my mind we could do," offensive coordinator Darrell Bevell said. "Obviously you could run it. It doesn't mean you score on that play. We were making sure we were real conscious of the time and didn't leave very much time for them as well."


Bevell said Wilson made a great read and a good throw. Butler just made a play.


"He did it exactly right," Bevell said.Seahawks QB Russell Wilson (3) looks back after throwing an interception in the Super Bowl. (AP)


That's all fine, but it won't change that Wilson threw a Super Bowl-ending interception. It's arguably the most devastating interception in Super Bowl history, right up there with Peyton Manning to Tracy Porter and Neil O'Donnell to Larry Brown. Instead of a second Super Bowl ring for Wilson, he'll have a very long offseason. But this is where Wilson's extremely optimistic personality, which causes plenty of eye rolls at times, will help him.


"I'll keep my head up," Wilson said. "I know I prepared, I know I got ready, I know I played my heart out. I know the rest of the guys played their heart out. You do that, you can't worry about it too much. You just have to focus on what you have to do to keep everybody together, in terms of mentally and spiritually. And keep staying after it."


That's just who Wilson is.


"He'll respond the way he always responds," Seahawks offensive tackle Russell Okung said. "He'll work harder. He'll watch more film, knowing him. So the next time he's put in that situation, he'll come out on top."


Wilson said he thought he had the touchdown to Lockette. Butler made a great play instead.


It hurt to lose, he said, but he wouldn't let it show if he was devastated by the loss. He wouldn't shift the blame to the play call or to Lockette, who got beat to the spot. He spoke with admiration for Patriots quarterback Tom Brady. As he went on, it became clear this first real NFL adversity won't have a lingering effect. His politician-like personality is sometimes mocked, but it's perfect for the situation he finds himself in now.


"If I keep working and I think if our team keeps working, I think we're in a great situation," Wilson said. "I'm grateful for the guys around me. I'm grateful for the plays we've made and the plays we'll make in the future. I expect us to win. I expect us to be back here. I expect us to continue to keep our head up and keep moving.


"We have great character, guys that love the game of football, guys that love each other. I'm grateful for everybody, I'm grateful for the Seahawks, I'm grateful for the situation. Disappointing, but I believe that we will be back."


He then leaned in to the microphone before he left his podium.


"Go Hawks," Wilson said, just like he ends every other press conference.






- - - - - - -


Frank Schwab is the editor of Shutdown Corner on Yahoo Sports. Have a tip? Email him at shutdowncorner@yahoo.com or follow him on Twitter!






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News sport : Why so serious? The onslaught of Very Important Super Bowl Advertisements

“What you call love was invented by guys like me to sell nylons.”

-Don Draper, Mad Men


It's the Super Bowl! You've gathered around the TV, perhaps with friends or family, plate of nachos or chicken wings in your lap. There's a break in the football action, the screen dims, and everyone leans in a little closer: Time for Super Bowl ads! This is what we've waited all year for! Let's see what they got for us!


And then, 30 or 60 seconds later, you're a blubbering puddle, dabbing at your eyes with a sauce-stained napkin and looking for your children to hug or trying to call your parents.


It's a good thing Super Bowl XLIX ended up being one of the greatest games in the sport's history, because otherwise it'd be remembered only for the unrelenting pathos of the ads. Prosthetic limbs, gender bias, puppies in danger, bullying, childhood mortality ... this was the single most depressing Super Bowl ad lineup in history, with only the occasional flying pig or Human Pac-Man Game to break from the unrelenting plod of Very Important Advertisements.


Let's review, shall we? We'll start with the Sad Puppy In Danger ad:



Next, the Your Kids Are Growing Up Too Fast, Dad ad:



The You're Secretly Thankful This Isn't Your Kid ad:



And finally, the granddaddy of them all, the Your Kid Is Going To Die Soon ad:



Oh, man. Hang on, give us a moment here.


Really, although the Super Bowl is a de facto national holiday, it's not that we want nothing but crotch-kicks, explosions, and wacky talking animals. A serious-minded ad, well-delivered, can have a huge and lasting impact. But Seriousness is now a Brand Attribute, a gimmick like CGI'd animals, a cynical attempt to pluck your most vulnerable heart strings while offering you a sweet, warm, advertiser-approved handkerchief for your tears.


I'd tell you that the pendulum will swing back, that soon enough we'll once again see the likes of WAZZAP and Terry Tate, Office Linebacker, but here's the thing: advertisers are convinced they're doing Big Important Work here. For instance, here's the president of the advertising agency responsible for the dead-kid ad:



Where to begin? It was an advertisement, not a film. It was deliberately, consciously provocative, not brave. If Ogilvy & Mather and Nationwide were interested in #makesafehappen as something more than a means for promoting their own #brand, they'd have kept the Nationwide logo off the ad entirely.


Certainly, the people who make ads are good and decent folk who mean well and do the best they can at their chosen profession. But don't let the soft focus, market-tested actors, carefully honed tag lines, and nostalgic music fool you. Ads' purposes are, in descending order of importance to the advertiser:


1. Make you buy stuff


2. Make you aware of the company so you'll buy stuff in the future


3. Win fancy awards for the company's ad agency


....


753. Raise social consciousness.


Big Important Serious ads are all over your TV right now because, and only because, advertisers think that in 2015 they work effectively to promote a given product or service. Advertisers spend a lot of money ($4.5 million per 30 seconds) to cast a wide net during the Super Bowl, and it's a heck of a lot easier to make you feel guilty, nostalgic or empathetic than it is to make you laugh.


So next year, rather than getting your guts torn out by a succession of Super Bowl ads, push away from the TV during ad time. Make sure you cry at your party for the right reason: because you ladled way too much hot sauce on your wings.


____

Jay Busbee is a writer for Yahoo Sports. Contact him at jay.busbee@yahoo.com or find him on Twitter.



And keep up with Jay over on Facebook, too.







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