Let's say you want to buy that new Indianapolis Colts hoodie to celebrate their appearance in the AFC championship game. Or maybe you want to go to the team's official site to see what the latest information is leading up to the big game.
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Um, well, you can't really do that. See for yourself: Over at colts.com, you're forced to watch a video with Colts players finishing the following sentence in a variety of ways: "I believe in ..." At the end, safety Sergio Brown asks the deep question: "I believe in the Indianapolis Colts. Do you?"
Chills.
Then once the video is finished, you get this simple message:
We're sorry. Colts.com is currently experiencing a blue out. Colts Nation, please direct all focus to our game this coming Sunday.|
#BlueFriday
And that's it. Nothing else. Navigating the rest of the site? Forget it.
It should be mentioned that the Colts did this last week, and it served them well as they beat the Denver Broncos to get to this point. Would they do it again — for two Fridays, mind you — leading up to the Super Bowl?
Might miss out on some serious late-week hoodie sales.
As a proponent of taking Fridays off, however, I rather like this approach. It's possible the folks in the Colts' web development and site management team feel the same. Don't discount the possibility.
Focus on the game. But take the rest of the day off while you're at it.
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Eric Edholm is a writer for Shutdown Corner on Yahoo Sports. Have a tip? Email him at edholm@yahoo-inc.com or follow him on Twitter! Follow @Eric_Edholm
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