Retirement is proving to be far more lucrative for David Beckham than his glory days on the soccer field.
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London - He was the best-paid footballer of his time - but it turns out that retirement is far more lucrative for David Beckham than his glory days on the pitch.
The former England captain, 39, made £50.5 million last year, despite having hung up his football boots in 2013.
US magazine Forbes puts him second in a list of the highest-earning retired athletes after basketball star Michael Jordan, 52, who took £67 million in 2014.
After Beckham ended his 20-year football career, his earnings were “supercharged” by two deals that netted him more than £13.5 million last year.
One was with drinks giant Diageo to launch Haig Club whisky. The other was with the Global Brands Group in Hong Kong to create his own branded products such as clothes and luxury goods.
Forbes said: “The deals also have significant potential thanks to Beckham’s ownership stake in the ventures.
“Beckham remains one of the top product pitchmen in sports, with a dozen deals to his name, including four in China.”
Other endorsements include Adidas, Sky Sports, Breitling watches and Samsung.
He also has a partnership with the cosmetics firm Coty, which sells Beckham-branded fragrances such as Instinct worth more than £67 million a year.
Forbes said the contract, which runs into 2017, makes an estimated £4 million annually for Beckham. It added: “Beckham partnered with Swedish retailer H&M in 2012 for a line of bodywear. The venture expanded with swimwear in 2014. A new line of menswear this year will expand product offerings, as well as Beckham’s take. Doing business with Brand Beckham tends to be good business for everyone involved.”
Marc Ganis, of the Sportscorp consultancy, said Beckham and Michael Jordan had “created brands for themselves before people focused on brands”.
Daily Mail
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