A new Variety report indicates that perhaps the Super Bowl isn't quite the advertising gem it's been in the past.
NBC has sold 95 percent of its advertising slots with only a few weeks remaining before the game. However, last year's Super Bowl had sold out by Thanksgiving.
The reason? The cost surely has something to do with it. Every year sets a record for the cost of a 30-second commercial, and this year, the cost is $4.4 million to $4.5 million, depending on a variety of factors. That's a lot of coin to drop for one of about 65 advertising slots, even given a worldwide audience of over 100 million.
Still, plenty of advertisers are willing to spend that kind of money; Anheuser-Busch, for one, has bought seven spots, at least one of which will try its hardest to make you cry. Movies and fast-food companies will have a high presence; automakers will be reducing their buys. First-time advertisers include Carnival cruises, Loctite, and smartphone accessory manufacturer Mophie.
NBC expects all ad spaces will eventually sell out, and we expect you'll be tired of seeing most of the ads long before they officially air.
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Jay Busbee is a writer for Yahoo Sports. Contact him at jay.busbee@yahoo.com or find him on Twitter.
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from Yahoo Sports http://ift.tt/1AxM81s
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